Main Street at Dusk Header Matted

June 6, 2019

Dear Downtown Business Owner,

The Main Street Complete Streets construction project will be here before you know it!  Don't let it sneak up on you.  Are you ready?  Are you in the strongest position possible to weather the impact? Have you begun your mitigation efforts? Don't wait to create positive changes, many of our downtown merchants are experiencing an increase in revenues now as a result. The City, the MainStreet program, and other resource partners want to walk along side you, see you come out the other side better for it, and help you celebrate your success. 


         the MainStreet program, the MSCS project team, and BRP resources partners.

Main Street Complete Streets Construction Project

This project is currently in design and plans can be found at HQ at 119 W. Main.  The design engineers and the City's engineering staff had been hard at work on the storm drain improvements part of the design. Would you like to learn more about our efforts to revitalize the downtown area? Please visit the Complete Streets Headquarters at 119 W. Main, the Main Street Complete Streets website or the Downtown Farmington website

The estimated construction time frame is 10 months to complete.  The City is adamant about avoiding impact to business during the peak season in November and December so construction is targeted to begin in early 2020.  Also, this timeline allows for other current or planned construction projects in or near downtown to be complete beforehand.  

2019 Construction Season Update:

  • Concrete replacement repairs and asphalt patching continues in the alleyways. Street Dept will be replacing concrete in the alleyway behind Orchard Park.  
  • The Traffic Engineering Division will be evaluating and updating signage in the downtown alleyways to provide positive guidance for vehicles using the one-way alleyways. 
  • Water line installation continues along San Juan Boulevard from Scott to American. Construction is estimated to complete in September 2019.
  • Please be advised a major street maintenance project will begin Tuesday, May 21, 2019 through Friday, October 25, 2019. Mill & Inlay will be completed on several streets throughout the City, including Broadway and Arrington. Click here for map. 

Should you have any questions regarding this project, road closures, or street restrictions, please do not hesitate to call Public Works Dept at 505-599-1308 or visit for all the latest on road projects.

concrete work

Public Safety in the Downtown Corridor:

Downtown Farmington to see an increased uniform presence from FPD
Downtown merchants will be seeing more of the Farmington Police Department beginning in July. The department is hiring six new park rangers, two of which will be dedicated to patrolling the downtown coordinator Sunday through Saturday from 7:00 a.m. to 5:00 p.m. This is in addition to FPD’s District Coordinator Unit bike officers who patrol the area along with their regularly assigned duties. The new ranger program will provide an increased uniform presence for downtown businesses and patrons. 
The Farmington Police Department would like to remind merchants to report suspicious and criminal activity as this helps the department adjust their patrols appropriately. Emergencies should be reported by calling 911 and non-emergency situations should be reported by calling dispatch at 334-6622.
Our department recognizes one of the concerns in the downtown area is aggressive solicitation, often referred to as aggressive panhandling. While panhandling (asking another person for money) isn’t criminal, aggressive solicitation is a criminal offense under Farmington Municipal Code.
Aggressive solicitation includes the following: 

  • Blocking or impeding the passage of the solicitee intentionally.
  • Touching the solicitee with the intent to intimidate or coerce.
  • Following the solicitee, going behind, ahead or alongside of him or her, with the intent to intimidate coerce or threatening the solicitee, by word or gesture, with physical harm.
  • Abusing the solicitee with words which are offensive and inherently likely to provoke an immediate violent reaction.
  • Coming closer than three feet to the person solicited unless and until the person solicited indicates that he or she wishes to make a donation.
  • Engaging in solicitation activity in any of the following prohibited places specified: Bus stops, public transportation vehicles or facilities, a vehicle on public streets or alleyways, public parking lots or structures, outdoor dining areas of restaurants or other dining establishments serving food for immediate consumption, within 50 feet of an automated teller machine or a queue of five or more persons waiting to gain admission to a place or vehicle, or waiting to purchase an item or admission ticket.

The Farmington Police Department would like to emphasize the importance of reporting aggressive solicitation and other crimes. Making an official police report allows the department to track occurrences and adjust services accordingly.
Working together helps make our community a safe place to live, work and play!

Jazz Jam 2019
Maker's Market 2019
TGIF flyer 2019
Bonnie Dallas Senior Center logo

Weekly Happenings:

  • Wednesdays: Jazz Jam has returned to the pocket park behind Studio 116 from 7pm-9pm.  FREE!
  • Thursdays: Maker's Market in Orchard Park begins June 6th, 4:30pm to dusk. The Maker's Market features handmade, homemade, or homegrown items. Also features live music and is voted a JOLT-WORTHY EVENT!  You can download the vendor contract from, click on the events tab and then the makers market. Drop it in the mail or bring it by 119 W. Main, Farmington 87401. It’s $8 to set up or if you want you can buy a 5 market pass for $25 so it’s $5 a day.
  • Fridays: TGIF begin's June 7th at 11am-1pm. Join us in the plaza at the newly renovated Farmington Civic Center mid-day throughout the summer to celebrate Fridays at TGIF with live music while you enjoy lunch. The Chile Pod or Dickey’s BBQ will be serving up food from 11:00 a.m. till 1:00 p.m. or you can get something to go from one of the great downtown restaurants. For more information call, (505) 599-1148 or 
  • Saturdays: Saturday Dances at Bonnie Dallas Activity Center from 7pm to 10pm.  Shine your dancing shoes and come on over! Geared towards adults 50 years and older that love to dance, this weekly event is just a $4.00 cover. Discounted dance passes also available. For more information call, (505) 599-1380 or
Summer ArtWalk 2019

Upcoming 2019 Events:

  • Summer Downtown Stroll & Artwalk: Downtown, Friday, June 14th, 2019 from 5pm to 9pm. More info:
  • LGBT Pride Parade - Downtown, Saturday, June 15th, 2019 from 10am to Noon.  This is a short road closure, traffic control will be removed immediately following parade.
  • Electric Light Parade: Downtown, Thursday, July 4th, 2019 at 9am. Road Closure is usually in place 1.5 hours prior to parade.
  • 4 Corners Rod Run: Downtown, Saturday, July 20th, 2019 from 5pm-10pm.  Click here for more information:
  • Connie Mack Parade: from Downtown to Ricketts Park, Thursday, July 25th at 10am. Road Closure is usually in place 1.5 hours prior to parade.
  • San Juan County Fair Parade: Downtown, Friday August 9th at 6pm.  Road Closure is usually in place 1.5 hours prior to parade. 
  • Downtown Off Road Takeover: Downtown, Friday, September 6th from 5pm-10pm. 4x4 Off Road vehicle descend on the Downtown for food and fun and flex ramps. For more information.
  • NEW - Four Corners Film Festival: Downtown, September 10th-15th.  This is a five day festival centering around the Civic Center and Downtown areas.  On Saturday evening the 14th, there will be a Block Party on Main Street which requires a small road closure.  Click here for more information.

For more information on Downtown Events:

Pick up your copy of the Merchant's Guide to Downtown Events from Michael at HQ at 119 W. Main. This a great resource for merchants, it has plenty of ideas on how to make the most of downtown events. Included in this guide are the upcoming 2019 event dates.

For other activities around town, find a full Gateway events guide here:

Do you have an event you want to tell the 4 Corners about?

Submit your event to our Convention & Visitor Bureau calendar: 

Did you know? Memberships to the FCVB start at $50/year.  This is a great way to get your business listed on one of the top performing websites in our community.

2019 Vacation Guides are out!  Pick up a free copy at HQ or order a box through the FCVB, 1-800-448-1240.

Want to know the benefits of being a member of the Chamber of Commerce?

100 W. Broadway | 505-325-0279 | |

Downtown Business Prospects Survey:

Downtown Farmington: A MainStreet Project needs your help!

We want to know what you would like to experience in Historic Downtown Farmington. Please take our short survey (less than 10 minutes) using the link below. We are looking for the top prospects for business recruitment and retention in order to create a vibrant, strong, and economically viable downtown. We want your input on the following: Eating & Drinking Establishments, Entertainment, Retail Establishments, Service Oriented Businesses, and Housing Opportunities.  Please share this link with your family, friends, and colleagues.

We look forward to hearing about what you would like to enhance your work, live, play, and stay experience in Downtown Farmington!

Small Business Resources:

We have been busy promoting our downtown businesses and events through our Instagram or Facebook Page; Downtown Farmington: A MainStreet project.  Please like and follow our page for cross promotion opportunities and to add your event to our calendar.  You can also tag us or invite us to your event to bring it to our attention.   Don't forget to submit events to the Farmington Convention and Visitors Bureau as well for a larger audience.

Additionally, remember to help out your neighboring businesses by leaving a 5 star review on Google, Facebook, Yelp, and other social media outlets.  We are beginning to see out of town and international visitors to the downtown area.  Are you ready?  Need ideas?  Continue reading and see Michael for more information.

Business Resiliency Project (BRP):

The Farmington Downtown Business Resiliency Project (FDBRP) is a team of small business professionals with diverse backgrounds and skills.  Together, we're working to meet the business capacity and skill needs of downtown Farmington small business during the revitalization of downtown and those of all retailers in San Juan County and surrounding communities.  Building strong businesses in the Four Corners! 

Registration will be through our Facebook page or Eventbrite link and all classes are FREE.  Registration is highly recommended for a headcount. 

*All classes are held at HQ at 119 W. Main at 8AM on dates listed below unless otherwise noted. Mark your calendars! 
  • June 17, 2019 - (NEW) The Power of Nice: How to Conquer the Business World with Kindness as presented by the Farmington Library
  • July 22, 2019 - Market Research Basics presented by SBDC and the Library
  • August 19, 2019 - Business Credit presented by Wells Fargo
The Power of Nice: How to Conquer the Business World with Kindness, is based on the book by Linda Kaplan Thaler and Robin Koval.  This uplifting and motivational class discusses why it pays to be nice in business.  

Other upcoming topics may include Marketing Plans and Business Plans.  If you have a specific need for a training in an area not listed here, please contact us.  

Other Small Business Resources:

Resources and inspiration can be found here:

Deluxe - Their website contains many small business resources on topics like Marketing, Financials, Starting a Business, eBooks, Videos, and Case Studies.
Flip This Town - Flip This Town started as a book by downtown revitalization expert Ron Drake, and has now transformed into a movement that is sweeping communities across the country. Join Ron Drake and his partner, Main Street Manager Kristi Trevarrow as they set out to restore the heart of America, one downtown at a time.
The Small Business Revolution - Small Business Revolution tells stories of America's most inspiring small businesses, using photography, film and written word. Championed by Deluxe (see above).
HubSpot - a free marketing blog that is very informative and they even offer free webinars on a variety of subjects including social media, marketing, sales, and business development. They also have downloadable PDFs that you can read at your own pace.
Small Business Development Center @ San Juan College - Counselors at the SBDC assist small business in a variety of forms with confidential one-on-one consulting, low cost training in a variety of subjects, technical assistance, and  we can assist your company in networking with other local companies to achieve your goals.
Construction Survival Guide - pick up this handy guide at HQ on ideas before, during, and after construction. 
SnapRetail - Complete online marketing solution for independent retailers. It’s website, email and social wrapped up in one powerfully simple tool – so you can plan, execute and track all of your marketing activities. Affordable solution that helps you build your brand and sales through meaningful, consistent customer communication.

NMMS logo

New Mexico MainStreet Program:

Downtown Farmington: A MainStreet Project is part of the New Mexico MainStreet Program (NMMS). New Mexico MainStreet works throughout the state and partners with designated organizations to create a strong economic business climate while preserving cultural and historic resources.

The NMMS uses a Four Point Approach® to implement the goals and support the vision to transform downtown districts. These four areas are Organization, Design, Promotion, and Economic Vitality.  

Do you have an idea for economic growth that qualifies to be a recipient of this program? Find out by contacting Michael Bulloch, NMMS Director, at 505-599-8442. 

NMACD logo

Arts and Cultural District (ACD):

Next ACD TEAM meeting is June 12th at 5:30pm at Complete Streets HQ.

Then we will have a Visioning Meeting with New Mexico MainStreet Revitalization Specialist Michelle Negrette on June 17th at 5:30pm.

Want to get involved? You do not need to be a committee member to be involved or to attend the meetings.  Contact Michael Bulloch at 505-599-8442.

Art in the Alley logo
Ivan Lee HQ mural

Art in the Alley:

The Art in the Alley project continues in 2019 with three proposed murals beginning in June. The new murals will be in the alleyways behind the GC Church and Arrow Soul Trading, the ARC of San Juan County, and behind The Chile Pod and HQ.  

FY2020 Budget Presentation

City Manager Rob Mayes provided the FY2020 budget presentation during the May 14th City Council meeting. The presentation is available online at

The City of Farmington live streams and records City Council meetings for those who are not able to attend public meetings. To view meetings, visit and click on the COF LIVE link.

Stakeholder meetings: 

Next meeting will be June 10, 2019 at 10am.*  Bring your questions and concerns about the Complete Streets construction project.

Metropolitan Redevelopment Agency meetings:

  • NEW DATE: Tuesday, June 11th, 2019 at 4pm.*
  • Tuesday, July 16th, 2019 at 4pm.*

Now that there is an updated MRA plan, the board is prioritizing the projects identified within the plan.  Join in on this discussion and help shape our three districts, the Civic Center, the Downtown, and the Animas Districts. 

*All meetings are held at HQ at 119 W. Main unless otherwise noted.  All meetings are open to the public.

Volunteer Opportunities:

Opportunities to volunteer are available.  This is a way to help out along side your fellow downtown neighbor.  Contact Michael for more information. 

  • Help out artists with upcoming mural installations.
  • Labor for future grant funded projects in the downtown area.
  • Our local non-profits can always use a hand!  Contact Hustle Kindness Headquarters or The ARC of San Juan County. 
  • Mayor's Volunteer Program - an opportunity to put your knowledge, talent, and energy toward improving the quality of life in our community.

Our Goal:

The purpose of this newsletter is to be transparent and open about our plans for this large-scale infrastructure investment with the downtown stakeholders.  We recognize the potential for economic growth that could result from a project of this magnitude, but also the challenges that come.  Additional details on any of the above referenced items are on file at HQ at 119 W. Main or on our website. Feedback is always welcome and participation is always encouraged!

Michael Photo

Contact Us:

Michael Bulloch
Downtown Coordinator & Executive Director for MainStreet Program and Arts & Cultural District

119 W. Main Street
505-599-8442 office
505-716-6057 cell

Sherry M. Roach
Project Coordinator
119 W. Main Street
505-599-8443 office
505-427-1512 cell

Sherry Roach
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