Hustle Kindness Header Matted

August 29, 2019

Complete Streets Headquarters Office Closed

On September 2nd, 2019, the Complete Streets Headquarters will be closed due to the Labor Day holiday.  Office will be reopen on Tuesday, September 3rd, 2019.

If there is an urgent matter, don't hesitate to contact HQ using the information at the bottom of this newsletter. 

Main Street Complete Streets Construction Project

This large infrastructure construction project design is complete and plans can be found at HQ at 119 W. Main.  Would you like to learn more about our efforts to revitalize the downtown area? Please visit the Complete Streets Headquarters at 119 W. Main, the Main Street Complete Streets website or the Downtown Farmington website

2020 Construction Season Update:

The City will let the project bid this fall.  The City is adamant about avoiding impact to businesses during the peak season in November and December therefore construction is targeted to begin in early 2020.    In preparation there are many other enhancement projects happening this year!  See below for the current list:

2019 Construction Season Update:

  • Please be advised W. La Plata St. from Behrend Ave. to Allen Ave. (behind Civic Center) will be RESTRICTED Friday, August 9, 2019 through Friday, September 6, 2019 to allow for waterline replacement.  Construction Hours: 8:00 am – 5:00 pm. Detours and barricading will be in place. Motorists are advised to avoid the area and seek alternate routes.  Should you have any questions regarding this project, please do not hesitate to call the Public Works Department at (505) 599-1308.

Should you have any questions regarding this project, road closures, or street restrictions, please do not hesitate to call Public Works Dept at 505-599-1308 or visit for all the latest on road projects.

Park Ranger group photo Cosmic Cafe


Downtown Farmington to see an increased uniform presence from FPD

Hear how the department is using the park ranger program to provide an increased uniform presence in downtown Farmington, on this episode of The Mayor's Table with guests, Chief Steve Hebbe and Lt. Casey Malone. 

Background: Downtown merchants will be seeing more of the Farmington Police Department beginning in July. The department is hiring six new park rangers, two of which will be dedicated to patrolling the downtown coordinator Sunday through Saturday from 7:00 a.m. to 5:00 p.m. This is in addition to FPD’s District Coordinator Unit bike officers who patrol the area along with their regularly assigned duties. The new ranger program will provide an increased uniform presence for downtown businesses and patrons. 
The Farmington Police Department would like to remind merchants to report suspicious and criminal activity as this helps the department adjust their patrols appropriately. Emergencies should be reported by calling 911 and non-emergency situations should be reported by calling dispatch at 334-6622.
Working together helps make our community a safe place to live, work and play!

DCU Bencomo-Malouff pic

Please welcome our new District Coordinator:
Officer Malouff-Bencomo

Officer Malouff-Bencomo began her career in law enforcement with Farmington Police Department in January of 2016 as a Community Service Officer (CSO). She then moved into patrol a year later. Officer Malouff-Bencomo became part of the District Coordinator Unit (DCU) in late May of 2019. She is enjoying her new role in the community as the downtown DCU unit. Officer Malouff-Bencomo grew up in this area and is excited to see all the new things on the horizon for Farmington.

Officer Malouff-Bencomo can be reach at

Solutions for Disposal Problems

Do you have bulk items overflowing from your dumpster? Call Waste Management to schedule an extra pickup. Do you have issues with illegal dumping? Lock bars may be the solution. Do you regularly overfill your container? Consider increasing service frequency or getting larger dumpster. Please keep dumpster lids closed at all times. Have a need for cardboard recycling? Call WM to order a recycling dumpster or a yellow-lid polycart. 

Waste Management can help you solve your disposal challenges.  Contact WM at 505-327-6284 or email Avoid unsightly disposal issues and help keep the community clean and beautiful for customers and visitors.

Quick Safety Check for Dumpsters

Dumpsters have many features that are intended to keep you, your employees and the community safe. Make sure all your employees are aware of these features and how to operate them.  
If you have lock bars, check to see if they are working properly to keep illegal dumping and unwanted visitors out.  Also, make sure the wheel locks work on your casters. If either of these are not working, contact Waste Management at 505-327-6284. You can also email Email messages will be answered within 48 hours. Thank you for keeping our downtown safe and clean. 


Jazz Jam 2019
Maker's Market 2019

Weekly Happenings List:

  • Wednesdays: Jazz Jam has returned to the pocket park behind Studio 116 from 7pm-9pm.  FREE!
  • Thursdays: Maker's Market in Orchard Park begins June 6th, 4:30pm to dusk. The Maker's Market features handmade, homemade, or homegrown items. Also features live music and is voted a JOLT-WORTHY EVENT!  You can download the vendor contract from, click on the events tab and then the makers market. Drop it in the mail or bring it by 119 W. Main, Farmington 87401. It’s $8 to set up or if you want you can buy a 5 market pass for $25, so it’s $5 a day.
  • Thursdays: 7-9pm. On 2nd & 4th Thursdays, Karaoke with Roland in the Heart Space behind Studio 116.  $3.00 cover charge with 30,000 song titles to choose from!
  • Thursdays: 7-9pm. On 1rst & 3rd Thursdays, Open Mic Night in the Heart Space behind Studio 116. Hosted by Chris Chavez.  
  • Saturdays: Saturday Dances at Bonnie Dallas Activity Center from 7pm to 10pm.  Shine your dancing shoes and come on over! Geared towards adults 50 years and older that love to dance, this weekly event is just a $4.00 cover. For more information call, (505) 599-1380 or 


Offroad Downtown Takeover Poster 2019
SJJS Sapphire September Fundraiser poster 2019
Blue Jeans Ball 2019 banner
Four Corners Film Festival Poster 2019

Upcoming 2019 Events List:

  • Totah Festival: Civic Center, Friday through Sunday, August 30th-Sept 1, 2019. 
  • Downtown Off Road Takeover: Downtown, Friday, September 6th from 6pm-10pm. 4x4 Off Road vehicle descend on the Downtown for food and fun and flex ramps. For more information.
  • Sapphire September - Civic Center, Friday, September 6, 2019 at 6:30-10pm. 
  • Blue Jeans Ball: 206 N. Allen on Saturday, September 14th, 6-10pm.  Benefiting ECHO food bank. for more information.
  • Four Corners Film Festival: Downtown, September 10th-15th.  This is a five day festival, which includes a Fashion Show, centering around the Civic Center and Downtown areas.  On Saturday evening the 14th, there will be a Block Party on Orchard and Main Street which requires a small road closure.  Click here for more information.
  • Autumn Downtown Stroll - Downtown, Friday, October 11th, 5-9pm.  Many business will extend their hours of operation or be host to featured guest artists.
  • Boo-polooza - Downtown, Wednesday, October 30th.  This is a Road closure event.  Refer to street closure notification for more information.  

For more information on Downtown Events:

Pick up your copy of the Merchant's Guide to Downtown Events from Michael at HQ at 119 W. Main. This a great resource for merchants, it has plenty of ideas on how to make the most of downtown events. Included in this guide are the upcoming 2019 event dates for downtown.

For these and other activities around town, find a full Gateway events guide here.

More information on Events at the Civic Center:

The Farmington Civic Center has an outstanding selection of upcoming shows. Don't miss out, be sure to add these dates to your calendar and purchase your tickets early.  Season and single show tickets are available now, call 505-599-1148 for details! 
  • Mother Universe Fashion Show - September 13, 2019 at 7:00 pm
  • The Musical of Musicals: the Musical!  - September 25 - 30th at 7:30pm
  • Spooktacular - October 18, 2019 at 7:30pm
  • Moscow Ballet's Great Russian Nutcracker - December 11, 2019 at 7:00 pm
  • Pink Floyd Laser Spectacular - January 9, 2020 at 7:30 pm
  • One Night in Memphis - February 1, 2020 at 7:30 pm
Totah Festival 2019
Mother Universe Poster 2019
Spooktacular poster 2019
TMOM: the Musical banner

Do you have an event you want to tell the 4 Corners about? Tell the FCVB

Submit your event to the Farmington Convention & Visitor Bureau's calendar:   This is best and most extensive calendar in the region.  Is your event listed?

Did you know? Memberships to the FCVB start at $50/year.  This is a great way to get your business listed on one of the top performing websites in our community.

2019 Vacation Guides are out!  Pick up a free copy at HQ or order a box through the FCVB, 1-800-448-1240.

The FCVB is also looking for those interested in advertising in the 2020 vacation guide.  Now is your chance to showcase your business to more than 100,000 travelers from across the world! 

DID YOU KNOW? The FCVB works strategically to market Farmington as an overnight destination. This includes Downtown Farmington. For example, in the 2019 vacation guide three of the five featured adventures: Get Cultured, Get Artsy, and Get Hoppy, are of downtown merchants or attractions! They have been attracting visitors to Farmington via displays at the Durango-La Plata County Airport for a example. They also market in Albuquerque and Phoenix airports as well. Included in their campaigns are billboards and radio commercials, magazine ads and geo-targeted online buys.  Contact the FCVB for more detailed information on their strategic marketing campaigns and marketing opportunities.  


Want to know the benefits of being a member of the Chamber of Commerce?

The Chamber of Commerce is actively seeking advertisers for the next publication of the Relocation Guide.  Approximately 6,000-7,000 copies of this publication go out.  Contact them today!

100 W. Broadway | 505-325-0279 | |

NMTD Destination Development Roadmap Listening Session

As a small business owner your voice is needed at this strategic planning session!

FCVB staff has been working closely with the the New Mexico Tourism Department to organize a series of meetings in Farmington early next month. We would like to invite our members, residents and local businesses to join us for the NMTD's Destination Development Roadmap Listening Session. The NMTD will conduct these sessions across the state, with Farmington hosting for the northwest region.

NMTD Destination Development Roadmap
Listening Session
Wednesday, September 4, 2019 
9:00 am – 12:00 pm
Farmington Civic Center
200 W. Arrington St., Farmington, NM 87401

The goal of this project is to assess the tourism assets in New Mexico and develop a set of strategic priorities and initiatives to grow the New Mexico tourism economy. This project will be completed in collaboration with a number of local, state and federal agencies, including the Tourism Department, as well as with other public and private partners. This is an opportunity for our community to let the Tourism Department know the help that we need to improve tourism spots in our region. We hope that you will RSVP today and join us!


We have been busy promoting our downtown businesses and events through our Instagram or Facebook Page; Downtown Farmington: A MainStreet project.  Please like and follow our page for cross promotion opportunities and to add your event to our calendar.  You can also tag us or invite us to your event to bring it to our attention.   Don't forget to submit events to the Farmington Convention and Visitors Bureau as well for a larger audience.

Additionally, remember to help out your neighboring businesses by leaving a 5 star review on Google, Facebook, Yelp, and other social media outlets.  We are beginning to see out of town and international visitors to the downtown area.  Are you ready?  Need ideas?  Continue reading and see Michael for more information.

Are you ready?

Dear Downtown Business Owner,

The Main Street Complete Streets construction project will be here before you know it!  Don't let it sneak up on you.  Are you ready?  Are you in the strongest position possible to weather the impact? Have you begun your mitigation efforts? Don't wait to create positive changes, many of our downtown merchants are experiencing an increase in revenues now as a result. The City, the MainStreet program, and other resource partners want to walk along side you, see you come out the other side better for it, and help you celebrate your success. 


         the MainStreet program, the MSCS project team, and BRP resources partners.

Business Resiliency Project (BRP):

The Farmington Downtown Business Resiliency Project (FDBRP) is a team of small business professionals with diverse backgrounds and skills.  Together, we're working to meet the business capacity and skill needs of downtown Farmington small business during the revitalization of downtown and those of all retailers in San Juan County and surrounding communities.  Many of these educational and consulting services are at low or no cost to you!  Need help?  Just ask.

Please take our survey on which classes you are interested in.  Click here.

Other Small Business Resources:

Resources and inspiration can be found here:

Deluxe - Their website contains many small business resources on topics like Marketing, Financials, Starting a Business, eBooks, Videos, and Case Studies.
Flip This Town - Flip This Town started as a book by downtown revitalization expert Ron Drake, and has now transformed into a movement that is sweeping communities across the country. Join Ron Drake and his partner, Main Street Manager Kristi Trevarrow as they set out to restore the heart of America, one downtown at a time.
The Small Business Revolution - Small Business Revolution tells stories of America's most inspiring small businesses, using photography, film and written word. Championed by Deluxe (see above).  They just wrapped up filming for season 4 of the online makeover documentary show.  Follow their Facebook page and website for free small business advice, inspiration, and information.
HubSpot - a free marketing blog that is very informative and they even offer free webinars on a variety of subjects including social media, marketing, sales, and business development. They also have downloadable PDFs that you can read at your own pace.
Small Business Development Center @ San Juan College - Counselors at the SBDC assist small business in a variety of forms with confidential one-on-one consulting, low cost training in a variety of subjects, technical assistance, and  we can assist your company in networking with other local companies to achieve your goals.
Construction Survival Guide - pick up this handy guide at HQ on ideas before, during, and after construction. Are you ready?
The Merchant's Guide to Downtown Events - this a great resource for merchants, it has plenty of ideas on how to make the most of downtown events. Included in this guide are the upcoming 2019 event dates.  Pick up your copy at HQ.
Front Porch Initiative -  
SnapRetail - Complete online marketing solution for independent retailers. It’s website, email and social wrapped up in one powerfully simple tool – so you can plan, execute and track all of your marketing activities. Affordable solution that helps you build your brand and sales through meaningful, consistent customer communication.
Farmington Public Library - check with the reference librarian because with just a library card you can access online databases, including the Business and Finance section with templates, guides, and other tools to help you start, finance, and manage your small business. Need a special certification, they have access to that online course too!  Call 505-599-1270 for more information on obtaining a library card and accessing the online databases.
Farmington Chamber of Commerce - 'Connecting Commerce to Community' and they work hard at it. It consists of a volunteer association of business people who coordinate efforts of commerce, industry and professions to maintain a healthy business in our community.  The chamber helps to promote a better understanding of private enterprise. We are financed by membership investments and are open to any business deciding to invest in the betterment of the community. The Farmington Chamber of Commerce Inc. is organized for the purpose of serving and advancing the civic and business interest of the City of Farmington and the Four Corners region.


Let us all give a hearty welcome to Bilasáana® to the Downtown neighborhood. 

® is located at 401 W. Main and specializes in Native American Apple accessories for Apple iPhone and Apple WATCH.  Previously only available online or at special vendor fairs, they now have a retail store and they chose Downtown Farmington!  We are very excited about this partnership and they will be a good asset to the existing downtown merchant selection.  

We encourage you to get over to Bilasáana® and introduce yourself to Charles Lynch or Bodine Jones and create some partnerships.  Find their website here:

Shop Local B&W poster

Downtown Farmington Awarded Grant Funds

NM Clean & Beautiful awarded the City of Farmington with $9,000 for recycling receptacles in the downtown area. 

City of Farmington/Downtown Farmington: A MainStreet Project has been selected to receive a grant of $5,000 through the AARP Community Challenge for beautification of Breezeway Plaza.  

Downtown Farmington: A MainStreet project has applied to the New Mexico MainStreet program and received grant money from the New Mexico Resiliency Alliance in the amount of $7,000 toward a pocket park behind 305 & 307 W. Main, named the Hidden Garden. Conceptual plans can be found at HQ. Look for this new development coming soon!  

NMMS logo

New Mexico MainStreet Program:

Downtown Farmington: A MainStreet Project is part of the New Mexico MainStreet Program (NMMS). New Mexico MainStreet works throughout the state and partners with designated organizations to create a strong economic business climate while preserving cultural and historic resources.

The NMMS uses a Four Point Approach® to implement the goals and support the vision to transform downtown districts. These four areas are Organization, Design, Promotion, and Economic Vitality.  

Do you have an idea for economic growth that qualifies to be a recipient of this program? Find out by contacting Michael Bulloch, NMMS Director, at 505-599-8442. 

NMACD logo

The HeART of Farmington Arts and Cultural District (ACD):

Want to get involved? You do not need to be a committee member to be involved or to attend the meetings.  Contact Michael Bulloch at 505-599-8442.

The New Mexico Arts and Cultural Districts Program is a unique joint effort between three state agencies and private entities. The Arts and Cultural Districts Program's goal is to promote the exceptional art and history of New Mexico while assisting communities in developing their cultural and artistic resources to create dynamic and economically vibrant districts. Forming Arts and Cultural Districts helps communities provide support to cultural entrepreneurs and institutions while capitalizing on the potential economic opportunity for the district as well as the town.

State agency partners in this program are the Economic Development Department's MainStreet Program, the Department of Cultural Affairs divisions of New Mexico Arts and Historic Preservation. Other partners are the McCune Foundation and the New Mexico Resiliency Alliance. The New Mexico Arts Commission authorizes new Arts and Cultural Districts while MainStreet administers the program.

The Farmington Arts & Cultural District is an artisan district that overlaps with the Farmington Historic Downtown Commercial District. The HeART of Farmington Arts & Cultural District focuses mainly on Main Street and Broadway, with more than 100 commercial buildings with storefronts oriented to the street and continuous shared side walls. The downtown district contains an eclectic mix of galleries, one-of a-kind shared side walls, locally-owned retail stores, restaurants, and salons, and includes Red Apple Transit Stops.

A city park is located at the "Heart" of the district, along with the E3 Children’s Museum & Science Center, Farmington Civic Center, and the Museum of Navajo Art and Culture. In total, the district's properties represent a coherent record of the development of a regional marketing center for the San Juan agricultural valley dating from 1906 through 1956. Architectural styles and building typologies trace the path and pattern of market center development from railroad-era growth, 1906-1923, to the oil and gas economic boom of the 1950s. 

ACD boundary_proposed
NMMS Leadership presentation photo

Placemaking Projects and Communications:

The City of Farmington and Downtown Farmington:  A MainStreet project presented our Downtown Farmington Revitalization efforts and a Communication for large infrastructure projects presentation to the New Mexico MainStreet Summer Leadership Quarterly meeting in Albuquerque on August 8th, 2019.

Art in the Alley logo

Art in the Alley:

UPDATE:  The 'living mural' behind GC Harvest and ArrowSoul Trading evolved on August 16th & 17th with several local and regional artists participating, the mural behind Capacity Builders is complete, and the Michael Billy mural behind the ARC has begun, see photo below.  

The Art in the Alley project continues in 2019 with three more murals behind the GC Harvest Church and Arrow Soul Trading, the ARC of San Juan County, and behind The Chile Pod and HQ.  

The ARC mural Michael Billy
Michael Billy working on a mural behind the ARC of San Juan County.  The image is of Tim Carver who passed away early this year.  

Join the Movement 

If you are looking to get involved in the exciting things happening in Farmington, be sure to attend the monthly Farmington Action Team Meetings!  This is an excellent opportunity to network, help local causes or find help for your event or cause. 

September 19, 2019
Action Team Meeting 
11 a.m. - 12:30 p.m.
San Juan College Quality Center for Business &
The Big Idea Makerspace

Stakeholder meetings: 

We will not hold a stakeholder meeting on September 2nd due to the Labor Day holiday.  Next meeting will be September 16, 2019 at 9am (new time).*  Bring your questions and concerns about the Complete Streets construction project or crime prevention.

Metropolitan Redevelopment Agency (MRA) meetings:

  • Tuesday, September 17th, 2019 at 4pm.*
  • Tuesday, October 15th, 2019 at 4pm.*

Now that there is an updated MRA plan, the board is prioritizing the projects identified within the plan.  Join in on this discussion and help shape our three districts, the Civic Center, the Downtown, and the Animas Districts. 

*All meetings are held at HQ at 119 W. Main unless otherwise noted.  All meetings are open to the public.

Volunteer Opportunities:

Opportunities to volunteer are available.  This is a way to help out along side your fellow downtown neighbor.  Contact Michael for more information. 

  • Help out artists with upcoming mural installations.
  • Labor for future grant funded projects in the downtown area.  See grant projects list above. 
  • Our local non-profits can always use a hand!  Contact Hustle Kindness Headquarters or The ARC of San Juan County. 
  • Mayor's Volunteer Program - an opportunity to put your knowledge, talent, and energy toward improving the quality of life in our community.

Our Goal:

The purpose of this newsletter is to be transparent and open about our plans for this large-scale infrastructure investment with the downtown stakeholders.  We recognize the potential for economic growth that could result from a project of this magnitude, but also the challenges that come.  Additional details on any of the above referenced items are on file at HQ at 119 W. Main or on our website. Feedback is always welcome and participation is always encouraged!

Michael Photo

Contact Us:

Michael Bulloch
Downtown Coordinator & Executive Director for MainStreet Program and Arts & Cultural District

119 W. Main Street
505-599-8442 office
505-716-6057 cell

Sherry M. Roach
Project Coordinator
119 W. Main Street
505-599-8443 office
505-427-1512 cell

Sherry Roach
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