Why are traditional commercial districts important?

Can malls and discount centers take the place of traditional commercial districts?
The answer is a resounding "no".

It may no longer be the sole option in the community,
but the commercial district is much more than a shopping center.

• Commercial districts are prominent employment centers. Even the smallest commercial district employs hundreds of people, and often the district is collectively the community's largest employer. 
  
  
• Most businesses are independently owned. They support other local services and keep profits in town.
  
  
• The commercial district is a reflection of community image, pride, prosperity, and level of investment—critical factors in business retention and recruitment efforts.
  
  
• Main Street is the historic core of the community. It's buildings embody the community's past and its visual identity.
  
  
• The commercial district represents a huge public and private investment.
  
  
• An historic commercial district is often a major tourist attraction. When people travel, they want to see unique places—especially ones that offer unique shopping.