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FPD Blog


Jul 14

[ARCHIVED] How to: Start the Branding Process on a New Outdoor Business Venture

The original item was published from July 14, 2021 10:05 AM to July 21, 2021 10:01 AM

Photo of mountainsBranding is essential to any company because a brand that is easily recognized and loved by its audience is a brand that gets repeat and engaged customers. Branding is much more than just a form of advertisement, it’s your company, the heart and soul of it shown and explained to the public. Your brand is everything that your company is and stands for, explained through your logo, marketing material, and statements. 


If you’re starting on a new outdoor business venture and are unsure of how you start the branding process and initiate your brand, then we have some helpful tips for you! You want to start with a strong foundation so that you can build on it over time and have a solid start to your brand. If you’re unsure of how to start building that solid foundation, keep reading!


What Is Your Brand? 


Simply put, your brand is your reputation. Brand building is far from easy, but it is worth it because your brand is basically what your company is known as and known for. Without a solid brand, you might as well not even exist. Your brand tells people what you do, how you do it, what you stand for, and what you have to offer. It’s crucial with your brand that you’re consistent across all platforms. A quick search for public relations specialists in Farmington, NM will help you identify area experts who can help you start building your brand.


Inconsistent branding can lead to confusion and can be difficult for your whole team. Your brand has to be consistent with the communication and experience that they provide across all platforms. If you own a storefront business then it needs to be consistent with your website branding, the customer service that you provide across all platforms, and advertising. 


Branding doesn’t come from anywhere, it takes a while to build relationships with customers and gain their trust. Trust isn’t built overnight, especially with your customers. To get people to purchase from you and trust your products, you need to slowly build your reputation as a reliable and trustworthy brand. The better your long-term relationships with customers are, the more apt they’ll be to refer your brand to friends and purchase from you again. 


How Do I Start With Brand Building? 


Brand building isn’t easy to start, but it is worth it. You can think of your brand building as categorized into three different areas; your brand strategy, your brand marketing, and your brand identity. Think of your success as the more trusted your brand is and the more that people know about it. Your brand strategy shows a detailed plan of how you’ll get from where you are now to a point where you have trusted customers that rely on your company and like you. Your brand strategy shows customers how you’ll solve their problems and give them what they need. 


Your brand identity will be how you convey your brand strategy to the public. This includes your logo, the advertising that you have, your website, and anything else that you’ll use to show your brand to the public. Think of this as how you’ll display your brand to the public and how you’ll convey your brand strategy to the public. This is important since it’ll be how customers first see you. 


Brand marketing is where you’ll see customers directly bringing awareness to specific products or services and attempting to convince consumers to purchase them. This is where you’ll want to focus on social media marketing, email marketing, paid advertising, and other forms of marketing to get the attention of consumers. This is how you’ll build awareness and growth. 


Summing It Up 


If you’re just getting started with the branding process, start with these three steps in branding. Focus on building a solid brand strategy, brand identity, and then your brand marketing. It may take time to grow this, but it’ll be worth it when you have a strong foundation for your brand. Remember that you want to display your brand as one that’s trustworthy and reliable.

If you’re looking for the perfect location to start your outdoor business or adventure brand, then look no further than Farmington, New Mexico! Farmington has a plethora of natural amenities and iconic landscapes, coupled with ideal four-season weather. Further, our local economy, which is fueled by the energy industry, has provided Farmington with a highly skilled labor force and considerable manufacturing capacity. We think of Farmington as both Nature’s Playground and Nature’s Proving Ground—a place not only to enjoy the outdoors but also to build and test many types of outdoor gear and accessories. Learn more about bringing your outdoor business to Farmington here.